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Upcoming events

    • 20 Apr 2021
    • 7:00 PM - 8:30 PM (EDT)
    • ONLINE WEBINAR
    Register

    Registration for this event will close on Tuesday, April 20

    The adage “build it and they will come” will not apply to your business if you do not have a marketing communication program. With the web, many buyers do their initial searches before they even contact a provider. How do you get on the consideration list?

    A panel of marketing communication professionals will help you be found through a range of go-to-market strategies: public relations, digital marketing, blogs, and social media with a focus on LinkedIn, the most business-oriented platform.

    During this program you will learn:

    • To apply elements of a go-to-market strategy.
    • How to best position your products and services to attract customers.
    • What content performs best on LinkedIn and how to build thought leadership.
    • How to generate coverage with PR in a noisy digital world.
    • Tips for an integrated marketing communication plan for a small company.

    After each of the speakers offers a presentation of different aspects of the topic, you will be able to ask questions.

    There will be more than an hour of online networking via Grapevine, available to registrants before the meeting, and a half hour networking post-meeting, giving attendees the chance to meet virtually the speakers and moderator.

    Agenda: 

    5:30 – 6:45 – Networking on Grapevine Network

    7:00 - 7:10 PM - ENET Chairperson's announcements

    7:10 - 7:25 PM – eMinute Pitch - Up to 3 Startup companies’ presentations

    7:25 - 8:10 PM - expert speakers on the night's topic

    8:10 - 8:30 PM – Moderator and Audience Q & A with the speakers

    8:30 – 9:00 PM - Networking on Grapevine Network

    (all times are USA Eastern Daylight time)

    A question and answer session will follow the panel discussion, and panelists will be available afterward for responses to individual questions.

    Panel:

    Evan Birkhead, Principal, Strategic Marketing & Communications

    Evan is a strategic marketing and communications professional with a focus on building marketing programs for early-stage tech start-ups. His commercial clients include open systems software consortia and leaders in IoT, IT operations, and cybersecurity. Evan began his marketing career in 1997 when he joined Micromuse, a start-up in the network management space that experienced skyrocketing growth, went public on Nasdaq, and was acquired by IBM. Evan received his B.A. from Tufts University and his M.S. in Public Communications from Syracuse University.

    Alex Rynne, Senior Content Marketing Manager, LinkedIn

    Alex is an award-winning content creator who builds global content campaigns designed to inspire and enable marketers and sales professionals to find success on the LinkedIn platform. Her work has been featured in Inc., Forbes, American Business Journals, Social Media Examiner, Social Media Today, AdWeek, and more.



    Lisa Langsdorf, PR & Marketing Consultant

    Lisa has 15 years of experience in b2b marketing and strategic communications, working both in house and at PR agencies. As a consultant, she works closely with professional services clients to provide a full range of PR services, from strategy to media relations. Prior to consulting, Lisa was a senior director at SF-based PR agency, SutherlandGold and a senior manager, marketing communications at The New York Times Company. She has spoken at SXSW, CommsWeek and moderated panels during Advertising Week in New York. She has a BA in journalism and is working towards her MA in management.

    Moderator:

    Howard Sholkin, Sholkin Consulting

    Howard Sholkin has several decades of marketing communication experience across industry sectors. Since 2018, he has served as President of Newton Community Pride, a non-profit supporting a few dozen events in the city where he is a lifelong resident. In 2014, he formed Sholkin Consulting to deliver digital marketing services to technology and financial services companies. He also served on the adjunct faculty of Boston University and Lasell College for five years.

    In 2003, he was hired as director of corporate communications at International Data Group (IDG) where he served Founder Pat McGovern. Sholkin later became director of communication and marketing programs for the CEO of IDG Communications, a global technology media and events subsidiary. IDG brands include Computerworld, PCWorld, Macworld, and CIO. Sholkin has held senior marketing and communication positions at technology product and services companies such as Computervision; Technology Concepts, a subsidiary of Bell Atlantic; Corporate Software; and, Digital Equipment Corp./Compaq. He was a columnist for PR News and for Personal Branding magazine, one of the first publications on social media.

    Since 1990, Sholkin has been active in the Public Relations Society of America (PRSA) where he once served as president of the Boston chapter. Currently, he is co-chair of the national PRSA Investment Committee. He serves on the boards of three non-profits: Newton Community Pride, Boston Entrepreneurs Network (ENET) and Temple Shalom of Newton.

    • 04 May 2021
    • 7:00 PM - 8:30 PM (EDT)
    • ONLINE WEBINAR
    Register

    Registration for this event will close on Tuesday, May 4, 2021 at 3:00 PM (ET)

    Do you need to begin your company’s sales effort and need to learn where to start or what to do to scales a successful sales team? It is not as simple as hire salespeople and they start the next day making sales. You need to plan and implement the sales processes, a hiring strategy and sales technology to scale your sales team. Additionally, you need to continually update the processes, and sales training/coaching.

    Do not be confused by all the jargon out there! There are many different strategies and opinions but, every company is different therefore, your plan to scale your sales team is going to be unique to your company. Our panelists combine many years of sales successes and failures in many verticals and will be joining us to discuss how to effectively scale a sales team and consistently grow your sales.

    Charlene DeCeare Founder, Charlene Ignites, LLC, Author, Trainer, Fractional VP Sales

    Charlene “Ignites” DeCesare is a trusted sales advisor with more than 28 years of experience igniting massive sales growth for companies such as Gartner and Bright Horizons. As Founder of Firewalk Sales, she specializes in accelerating the sales of high-value services.

    Charlene has a B.S. in Communications from Emerson College and an M.B.A. in Sales & Marketing from Rivier University. She’s a Professional Member of the National Speakers Association, a Nationally Certified Brain-Based Success Coach, a Certified Sales Leader (CSL) with Sales Xceleration, and a Lead Consultant with RAIN Group.

    She is also the author of The Email Cemetery: Where Bad Sales Emails Go to Die & How to Resuscitate Yours.

    Kathy Yenke, Principal / Sales Catalyst Solutions

    Kathy is the founder of Sales Catalyst Solutions, a sales consultancy specializing in revenue growth and sales excellence. She is a Certified Sales Leader. Utilizing theproven Sales Xceleration platform, Kathy helps clients exceed their growth and sales targets across a range of industries by creating a tailored sales strategy, developing effective sales processes, and assuring that sales execution ignites growth. Kathy possesses over 25 years of sales leadership experience in various high technology markets where she has led regional, national and global sales,marketing and business development teams to superior results. As a sales mentor, her passion and contagious enthusiasm results in teams consistently overachieving business goals and breaking through growth barriers. A small example of her experience includes: IBM: Managing global sales management for 18 years Startup: Business Development role in a VC backed company Various

    VP Sales jobs in the technology industry Sales Consultant / Sales Xceleration: consulting and training inside of SMBs, primarily with optimizing the entire sales and service process and establishing best practices Kathy earned a BA in Economics and German from Bowdoin College and the Wharton Executive Management Program.She resides in Sudbury, MA with her husband and three children. In her spare time, Kathy enjoys downhill skiing, golf, and spending time with her family.

    Jamie Crosbie | Founder and CEO ProActivate

    Author of “The Power of 2, Exponential Sales Leadership” and “How to Source, Qualify and Hire Elite Sales Talent” and most recent book, “Journey To The Top: How to Reach Your Peak Performance Life.” Certified Speaker in the High-Performance Mindset System, Expert in Sales and Sales Leadership Talent Acquisition, Sales and Leadership Training.

    Jamie has over 25 years of experience in sales leadership and the talent acquisition industry. She founded ProActivate over 16 years ago. She started her career in traditional recruiting firms primarily in sales leadership positions. The following five years were spent within online recruitment where she served as Vice President of Sales at Career Builder.

    Moderator:

    Susan MacConnell, President, Diversified Sales Solutions, Inc.

    Susan is a LinkedIn lead generation strategist & president of Diversified Sales Solutions, Smarketing CONNECT & creator of The Client Connectorᵗᵐ method. After helping clients in 7 unique industries with lead generation and collectively sending out, over 45,000 direct messages on LinkedIn, she has developed the expertise to connect with people in a real and authentic way. Susan’s sales career spans over 20 years and she was an early adopter of LinkedIn when it was easy to find prospects. She has continued to grow her network and client base successfully over the years. Her background includes sales management, sales team creation, sales training. Susan has helped recruit and build sales organizations, creating direct selling teams.

    Agenda:

    5:30 6:45 PM: Networking on Grapevine Network

    7:00 7:10 PM: ENET Chairperson's announcements

    7:10 7:25 PM: eMinute Pitch - Up to 3 Startup companies’ presentations

    7:25 8:10 PM: expert speakers on the night's topic

    8:10 8:30 PM: Moderator and Audience Q & A with the speakers

    8:30 – 9:00 PM: Networking on Grapevine Network

    (all times are USA Eastern Daylight time)

    A question and answer session will follow the panel discussion, and panelists will be available afterward for responses to individual questions.

    • 18 May 2021
    • 7:00 PM - 8:30 PM (EDT)
    • ONLINE WEBINAR
    Register
    Meeting Description Will Be Posted Shortly

    Agenda: 

    5:30 – 6:45 – Networking on Grapevine Network

    7:00 - 7:10 PM - ENET Chairperson's announcements

    7:10 - 7:25 PM – eMinute Pitch - Up to 3 Startup companies’ presentations

    7:25 - 8:10 PM - expert speakers on the night's topic

    8:10 - 8:30 PM – Moderator and Audience Q & A with the speakers

    8:30 – 9:00 PM - Networking on Grapevine Network

    (all times are USA Eastern Daylight time)

    A question and answer session will follow the panel discussion, and panelists will be available afterward for responses to individual questions.





    • 01 Jun 2021
    • 7:00 PM - 8:30 PM (EDT)
    • ONLINE WEBINAR
    Meeting Description Will Be Posted Shortly

    Agenda: 

    5:30 – 6:45 – Networking on Grapevine Network

    7:00 - 7:10 PM - ENET Chairperson's announcements

    7:10 - 7:25 PM – eMinute Pitch - Up to 3 Startup companies’ presentations

    7:25 - 8:10 PM - expert speakers on the night's topic

    8:10 - 8:30 PM – Moderator and Audience Q & A with the speakers

    8:30 – 9:00 PM - Networking on Grapevine Network

    (all times are USA Eastern Daylight time)

    A question and answer session will follow the panel discussion, and panelists will be available afterward for responses to individual questions.






    • 15 Jun 2021
    • 7:00 PM - 8:30 PM (EDT)
    • ONLINE WEBINAR
    Meeting Description Will Be Posted Shortly

    Agenda: 

    5:30 – 6:45 – Networking on Grapevine Network

    7:00 - 7:10 PM - ENET Chairperson's announcements

    7:10 - 7:25 PM – eMinute Pitch - Up to 3 Startup companies’ presentations

    7:25 - 8:10 PM - expert speakers on the night's topic

    8:10 - 8:30 PM – Moderator and Audience Q & A with the speakers

    8:30 – 9:00 PM - Networking on Grapevine Network

    (all times are USA Eastern Daylight time)

    A question and answer session will follow the panel discussion, and panelists will be available afterward for responses to individual questions.






    • 15 Jul 2021
    • 7:00 PM - 8:30 PM (EDT)
    • Boston
    Meeting Description Will Be Posted Shortly

    Agenda: 

    7:00 - 7:10 PM - ENET Chairperson's announcements

    7:10 - 7:25 PM – eMinute Pitch - Up to 3 Startup companies’ presentations

    7:25 - 8:10 PM - 3 expert speakers on the night's topic

    8:10 - 8:45 PM – Moderator and Audience Q and A to the speakers

    (all times are USA Eastern Daylight time)