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    • 21 Nov 2017
    • 6:00 PM - 8:45 PM
    • Pivotal Labs, 255 Main St., 6th FL, Cambridge
    Register

    For early stage companies constrained by small budgets and limited resources, digital marketing promises to produce fast and impressive results. With a myriad of techniques and platforms available in the marketplace, it is crucial to make the right choices and execute optimally for the best ROI. This session will bring together experts with extensive experience advising and executing B2C and B2B digital marketing campaigns and strategies for businesses from startups to Fortune 10 companies.

    Join us to learn how informed and effective use of digital marketing can provide the promotion and prospects to build your startup!

    AGENDA:

    6:00 -7:00 pm - Networking

    7:00 -7:10 pm - Announcements

    7:10 -7:25 pm - E Minute - Up to 3 Startup companies’ presentations

    7:25 -8:15 pm - 3 expert speakers on the night's topic

    8:15 -8:30 pm - Q & A

    8:30 -8:45 pm - Networking including meeting speakers

    Below please meet the panel of accomplished executives and experts.

    Speakers:

    Louis Gudema. Founder and President, revenue + associates (http://www.revenueassociates.biz/)

    Louis Gudema helps companies significantly increase their revenue through measurable improvements in sales and marketing through his firm, revenue + associates. Previously, he created award-winning internet marketing agency Magic Hour Communications, oversaw the development of its MagicWand Web CMS, and built Magic Hour into one of the top three or four companies in its national Web SaaS market. He mentors startups at MIT and has worked with companies from startups to the Fortune 10. His clients have included IBM, EMC, PTC, Cognos, Endeca, SpeechWorks, ViziApps, and Groton School.

    Louis developed the Bullseye Marketing Framework. He has written on marketing for many leading business blogs including the Harvard Business Review, HubSpot, MarketingProfs, IDG Connect Marketer, TechTarget, and many others. He speaks frequently at regional and national conferences and has been interviewed on many national podcasts. He is LinkedIn member 58,795 (out of over 500 million), and also active on Facebook and Twitter.

    Tara Greco. Marketing evangelist, angel investor.

    Tara is a marketing evangelist and angel investor in start-ups including medtech, biotech, edtech, CPG, sustainability and women-led startups. She excels at leading organizations, building brands, mining research for insights, and developing new platforms as she has for CoSlide, Care Academy, JFK Library Foundation, RoboSail, VoltreePower, Playrific, Bare Tree Media, Turbine (Warner Bros.), TJX, Stride Rite, Atari, Crayola, Mattel, Tyco Toys, and K’NEX. Tara enjoys leading teams and fostering a spirit of excellence. Tara holds an MBA in Marketing from Temple University and a BS in Business from Skidmore College.

    Kelley Lynn Kassa. B2B Digital marketing executive

    Kelley Lynn Kassa is an accomplished marketing executive who has worked with blue chip technology companies, publicly traded mid-sized organizations, and innovative startups. She focuses on designing and implementing integrated digital campaigns that incorporate both outbound and inbound marketing tactics. Kelley has a passion for optimizing marketing automation platforms and email systems to create effective and engaging email marketing and nurture campaigns. She has extensive experience working with Marketo, Pardot, and HubSpot, along with prior experience with Eloqua and ExactTarget. Kelley combines email campaigns with blog content, keyword-optimized landing pages, engaging fulfillment pieces and targeted call-to-action campaigns for maximum results. Kelley has a B.S. in Mass Communications from Boston University.

    Moderator:

    Millie Kwan, President, The WSI Touch (https://thewsitouch.com)

    Millie is Founder and President of The WSI Touch, a digital marketing agency that has been serving small to medium-sized businesses in Greater Boston since 2009. She has over 20 years’ experience in IT development, management, education and research. She received her Doctor of Business Administration degree from Boston University and M.S. in Computer Science from Washington University in St Louis. She has taught at Babson College, University of Hong Kong and Boston University and published research on knowledge management, process redesign and workflow management. In her early career, she specialized in library automation and has led the implementation of various library systems for the University of Rhode Island, the HELIN Library Consortium of Rhode Island, and Washington University in St Louis. Millie is also a Vice Chair of ENET.

    Organizer:

    Howard Sholkin, Principal, Sholkin Consulting

    Howard has more than 40 years of journalism and marketing communication experience.  In 2014, he formed Sholkin Consulting to deliver strategy and tactical marketing services to influence an organization’s prospects, grow its business, and elevate a firm’s brand and its products and services. He joined International Data Group (IDG)—the world’s leading technology media, event, and research company -- as director of corporate communications in 2003 providing PR support for Founder and Chairman Pat McGovern and subsidiaries. Sholkin was later promoted to a director’s position for communication and marketing programs for the CEO of IDG Communications, the media and events subsidiary, and for the CEO of IDG Global Solutions.

    FURTHER INFORMATION:

    PUBLIC TRANSPORTATION:  Is accessible by public transportation, to the Kendall Square stop on the Red Line.

    LOCATION:  Pivotal Labs, 255 Main St., 6th FL, Cambridge.  This building is in Kendall Square, just a couple doors down from the Cambridge Marriott heading toward Boston.

    REFRESHMENTS: Pizza & soft drinks

    COST AND RESERVATIONS: Free to ENET members and $10 for non-members. Members & non-members, pre-register for the meeting online, until midnight the day before the meeting. Go to – www.boston-enet.org or day of, you are welcome to register and pay at the door.

    PARKING: The nearest parking garage is at One Broadway. The fee is $10 after 5pm, you need to be out by 10pm. Details at: https://www.parkme.com/lot/115647/one-broadway-garage-cambridge-ma


    • 05 Dec 2017
    • 6:30 PM - 9:30 PM
    • Microsoft Technology Center, 5 Wayside Road Burlington, MA 01803
    Register

    Please note: this meeting will take place at

    Microsoft Technology Center, 5 Wayside Road Burlington, MA 01803


    The legal environment is constantly changing because of new laws and evolving interpretations of existing laws and regulations. Founders and executives of early stage companies have to address numerous legal questions in this changing environment; for instance:

    • How to use provisional, utility, and design patents, trademarks, and other IP protections
    • How copyrights, and trade secrets can be used to protect intellectual property and build value for investors and employees
    • Where to incorporate, how to apportion founders equity and granting employee stock options, restricted stock and other equities
    • How employer/employee agreements can benefit both investors, founders, and employees.  Employee agreements may include terms of employment, compensation including benefits and independent contractor agreements.

    Our panel of legal experts will address these fundamental issues that early stage companies must consider during their earliest days in order to lay a strong legal foundation for success.

    Agenda: 

    6:30 - 7:30 PM - Registration & networking 

    7:30 - 7:40 PM - ENET Chairman's announcements

    7:40 - 7:55 PM - E Minute - Up to 3 Startup companies’ presentations

    7:55 - 8:45 PM - 3 expert speakers on the night's topic

    8:45 - 9:00 PM - Audience / Speakers Q & A

    9:00 - 9:30 PM - Final networking includes meeting presenting speakers

    A question and answer session follows the presentation, and panelists will be available afterwards for responses to individual questions.

    Speakers:

    Jeremy Cohen, Gesmer Updegrove

    Jeremy Cohen is an attorney at Gesmer Updegrove, LLP, a firm specialized in the representation of emerging technology companies. His focus is on business creation, development, transactions, financings, and assisting with any other advice you need to help your business grow.  Jeremy’s experiences and background have helped him develop a practice that is broad as well as deep, including: Business formation and organization: advising start-ups on how to best begin their business while looking to future growth. Mergers & Acquisitions: from spin-outs and carve-outs to complex transaction structures or outright sales of companies, Jeremy has experience in a variety of transaction structures and can bring insight and know-how to any situation. Financings:  Whether the funding is coming from a bank, a professional investor or a relative, Jeremy can help guide the process to a successful financing.

    Mike Attisha, Associate, Wolf Greenfield & Sacks

    Mike Attisha is an attorney at Wolf Greenfield, a boutique law firm that is focused entirely on intellectual property. Mike counsels clients on their patent portfolio in a wide range of technology areas, including electronics, additive fabrication (3D printing), display technologies (LCD, OLED, electrophoretic), software, semiconductors, optics, medical devices, electronic music, automated hardware testing, and signal processing. He has an extremely broad technical knowledge drawn largely from his experience working in experimental physics and as a software consultant. Prior to joining Wolf Greenfield, Mike worked at Ab Initio Software assisting clients with their enterprise data processing applications. During his graduate studies at Brown University, Mike worked on the Cryogenic Dark Matter Search (CDMS) experiment located a half mile underground in northern Minnesota.

    Moderator and Co-Organizer:

    Bob Weber, Managing Director, Patent Kinetics, LLC

    Robert Weber is a successful intellectual property professional, inventor, serial entrepreneur, management consultant, and senior executive. Presently, he is Managing Director, Patent Kinetics, LLC, a company that helps entrepreneurs and patent owners build and monetize valuable patent portfolios. Weber is an inventor with 28 issued US patents and a number of foreign counterparts assigned to Intertrust Technologies, where he served as SVP Business and Technology Strategy, 1996-1999. The Intertrust portfolio was characterized in the Wall Street Journal as a once in a generation billion dollar licensing opportunity. (Intertrust is presently a joint venture of Sony and Philips.) Weber has also been a Principal Consultant at Northeast Consulting Resources, Inc. At NCRI, his consulting practice focused on the intersection of business and technology. Weber divides his time between Boston and Silicon Valley. He is a former Vice Chair, Programs, of the Boston Entrepreneurs Network and is a member of the Silicon Valley Chapter of the Licensing Executives Society.

    Co-Organizer: William R. Byrnes

    Bill's legal practice assists entrepreneurial companies with the legal issues they face with a focus on day-to-day commercial issues involving customers, vendors, and other third party relationships. Bill received his undergraduate degree in English Literature and Creative Writing from Boston University, a J.D. from Suffolk University Law School, and a L.L.M. degree in Taxation from Boston University Law School, Graduate Tax Program. He is also a Boston Entrepreneurs' Network board member.

    E-Minute Presentations will be given at the start of the meeting. These very short presentations enable young startup entrepreneurs to gain experience in presenting their summary business plans to expert panels and audiences.

    Directions: Microsoft Technology Center, 5 Wayside Road Burlington, MA 01803  See: https://foursquare.com/v/microsoft-technology-enter/4a563f0af964a520d7b41fe3

    Reservations: This meeting is free to ENET members and $20 for non-members.  To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.



    • 02 Jan 2018
    • 6:30 PM - 9:30 PM
    • Constant Contact, Inc., Reservoir Place, 3rd Floor Great Room, 1601 Trapelo Rd., Waltham, MA
    Register

    Meeting description will be posted shortly.

    The incidentals:

    Reservations: ENET Constant Contact meetings are free to ENET members and $20 for non-members. No reservations are needed for the premeeting dinner. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.

    Pre-Meeting Dinner: Join us for a pre-meeting networking dinner (self-pay) at Bertrucci's in Waltham prior to the start of this meeting.  Dinner at 5:15 sharp.

    eMinute: eMinute presentations will be given at the start of the meeting. These very short presentations enable young startup entrepreneurs to gain experience in presenting their summary business plans to expert panels and audiences.

    Directions: Constant Contact is adjacent to RT 128 / 95 at Exit 28B.  See: http://www.constantcontact.com/about-constant-contact/office-location-waltham.jsp


    • 16 Jan 2018
    • 6:00 PM - 8:45 PM
    • Pivotal Labs, 255 Main St., 6th FL, Cambridge
    Register

    Meeting description will be posted shortly.

    The incidentals:

    Reservations: ENET meetings are free to ENET members and $10 for non-members. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. If you cannot pre-register, you are welcome to register at the door.

    Refreshments: Pizza and soft drinks will be served

    Public Transportation:  Is accessible by public transportation.

    Parking: The nearest parking garage is at One Broadway. The fee is $10 after 5pm – you need to be out by 10pm. Details at https://www.parkme.com/lot/115647/one-broadway-garage-cambridge-ma

    • 06 Feb 2018
    • 6:30 PM - 9:30 PM
    • Constant Contact, Inc., Reservoir Place, 3rd Floor Great Room, 1601 Trapelo Rd., Waltham, MA
    Register

    Meeting description will be posted shortly.

    The incidentals:

    Reservations: ENET Constant Contact meetings are free to ENET members and $20 for non-members. No reservations are needed for the premeeting dinner. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.

    Pre-Meeting Dinner: Join us for a pre-meeting networking dinner (self-pay) at Bertrucci's in Waltham prior to the start of this meeting.  Dinner at 5:15 sharp.

    eMinute: eMinute presentations will be given at the start of the meeting. These very short presentations enable young startup entrepreneurs to gain experience in presenting their summary business plans to expert panels and audiences.

    Directions: Constant Contact is adjacent to RT 128 / 95 at Exit 28B.  See: http://www.constantcontact.com/about-constant-contact/office-location-waltham.jsp


    • 20 Feb 2018
    • 6:00 PM - 8:45 PM
    • Pivotal Labs, 255 Main St., 6th FL, Cambridge
    Register

    Meeting description will be posted shortly.

    The incidentals:

    Reservations: ENET meetings are free to ENET members and $10 for non-members. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. If you cannot pre-register, you are welcome to register at the door.

    Refreshments: Pizza and soft drinks will be served

    Public Transportation:  Is accessible by public transportation.

    Parking: The nearest parking garage is at One Broadway. The fee is $10 after 5pm – you need to be out by 10pm. Details at https://www.parkme.com/lot/115647/one-broadway-garage-cambridge-ma

    • 06 Mar 2018
    • 6:30 PM - 9:30 PM
    • Constant Contact, Inc., Reservoir Place, 3rd Floor Great Room, 1601 Trapelo Rd., Waltham, MA
    Register

    Meeting description will be posted shortly.

    The incidentals:

    Reservations: ENET Constant Contact meetings are free to ENET members and $20 for non-members. No reservations are needed for the premeeting dinner. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.

    Pre-Meeting Dinner: Join us for a pre-meeting networking dinner (self-pay) at Bertrucci's in Waltham prior to the start of this meeting.  Dinner at 5:15 sharp.

    eMinute: eMinute presentations will be given at the start of the meeting. These very short presentations enable young startup entrepreneurs to gain experience in presenting their summary business plans to expert panels and audiences.

    Directions: Constant Contact is adjacent to RT 128 / 95 at Exit 28B.  See: http://www.constantcontact.com/about-constant-contact/office-location-waltham.jsp


    • 20 Mar 2018
    • 6:00 PM - 8:45 PM
    • Pivotal Labs, 255 Main St., 6th FL, Cambridge
    Register

    Meeting description will be posted shortly.

    The incidentals:

    Reservations: ENET meetings are free to ENET members and $10 for non-members. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. If you cannot pre-register, you are welcome to register at the door.

    Refreshments: Pizza and soft drinks will be served

    Public Transportation:  Is accessible by public transportation.

    Parking: The nearest parking garage is at One Broadway. The fee is $10 after 5pm – you need to be out by 10pm. Details at https://www.parkme.com/lot/115647/one-broadway-garage-cambridge-ma

    • 03 Apr 2018
    • 6:30 PM - 9:30 PM
    • Constant Contact, Inc., Reservoir Place, 3rd Floor Great Room, 1601 Trapelo Rd., Waltham, MA
    Register

    Meeting description will be posted shortly.

    The incidentals:

    Reservations: ENET Constant Contact meetings are free to ENET members and $20 for non-members. No reservations are needed for the premeeting dinner. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.

    Pre-Meeting Dinner: Join us for a pre-meeting networking dinner (self-pay) at Bertrucci's in Waltham prior to the start of this meeting.  Dinner at 5:15 sharp.

    eMinute: eMinute presentations will be given at the start of the meeting. These very short presentations enable young startup entrepreneurs to gain experience in presenting their summary business plans to expert panels and audiences.

    Directions: Constant Contact is adjacent to RT 128 / 95 at Exit 28B.  See: http://www.constantcontact.com/about-constant-contact/office-location-waltham.jsp


    • 17 Apr 2018
    • 6:00 PM - 8:45 PM
    • Pivotal Labs, 255 Main St., 6th FL, Cambridge
    Register

    Meeting description will be posted shortly.

    The incidentals:

    Reservations: ENET meetings are free to ENET members and $10 for non-members. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. If you cannot pre-register, you are welcome to register at the door.

    Refreshments: Pizza and soft drinks will be served

    Public Transportation:  Is accessible by public transportation.

    Parking: The nearest parking garage is at One Broadway. The fee is $10 after 5pm – you need to be out by 10pm. Details at https://www.parkme.com/lot/115647/one-broadway-garage-cambridge-ma

    • 01 May 2018
    • 6:30 PM - 9:30 PM
    • Constant Contact, Inc., Reservoir Place, 3rd Floor Great Room, 1601 Trapelo Rd., Waltham, MA
    Register

    Meeting description will be posted shortly.

    The incidentals:

    Reservations: ENET Constant Contact meetings are free to ENET members and $20 for non-members. No reservations are needed for the premeeting dinner. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.

    Pre-Meeting Dinner: Join us for a pre-meeting networking dinner (self-pay) at Bertrucci's in Waltham prior to the start of this meeting.  Dinner at 5:15 sharp.

    eMinute: eMinute presentations will be given at the start of the meeting. These very short presentations enable young startup entrepreneurs to gain experience in presenting their summary business plans to expert panels and audiences.

    Directions: Constant Contact is adjacent to RT 128 / 95 at Exit 28B.  See: http://www.constantcontact.com/about-constant-contact/office-location-waltham.jsp


    • 15 May 2018
    • 6:00 PM - 8:45 PM
    • Pivotal Labs, 255 Main St., 6th FL, Cambridge
    Register

    Meeting description will be posted shortly.

    The incidentals:

    Reservations: ENET meetings are free to ENET members and $10 for non-members. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. If you cannot pre-register, you are welcome to register at the door.

    Refreshments: Pizza and soft drinks will be served

    Public Transportation:  Is accessible by public transportation.

    Parking: The nearest parking garage is at One Broadway. The fee is $10 after 5pm – you need to be out by 10pm. Details at https://www.parkme.com/lot/115647/one-broadway-garage-cambridge-ma

    • 05 Jun 2018
    • 6:30 PM - 9:30 PM
    • Constant Contact, Inc., Reservoir Place, 3rd Floor Great Room, 1601 Trapelo Rd., Waltham, MA
    Register

    Meeting description will be posted shortly.

    The incidentals:

    Reservations: ENET Constant Contact meetings are free to ENET members and $20 for non-members. No reservations are needed for the premeeting dinner. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.

    Pre-Meeting Dinner: Join us for a pre-meeting networking dinner (self-pay) at Bertrucci's in Waltham prior to the start of this meeting.  Dinner at 5:15 sharp.

    eMinute: eMinute presentations will be given at the start of the meeting. These very short presentations enable young startup entrepreneurs to gain experience in presenting their summary business plans to expert panels and audiences.

    Directions: Constant Contact is adjacent to RT 128 / 95 at Exit 28B.  See: http://www.constantcontact.com/about-constant-contact/office-location-waltham.jsp