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Email and Digital Marketing for Early Stage Companies

  • 21 Nov 2017
  • 6:00 PM - 8:45 PM
  • Pivotal Labs, 255 Main St., 6th FL, Cambridge

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For early stage companies constrained by small budgets and limited resources, digital marketing promises to produce fast and impressive results. With a myriad of techniques and platforms available in the marketplace, it is crucial to make the right choices and execute optimally for the best ROI. This session will bring together experts with extensive experience advising and executing B2C and B2B digital marketing campaigns and strategies for businesses from startups to Fortune 10 companies.

Join us to learn how informed and effective use of digital marketing can provide the promotion and prospects to build your startup!

AGENDA:

6:00 -7:00 pm - Networking

7:00 -7:10 pm - Announcements

7:10 -7:25 pm - E Minute - Up to 3 Startup companies’ presentations

7:25 -8:15 pm - 3 expert speakers on the night's topic

8:15 -8:30 pm - Q & A

8:30 -8:45 pm - Networking including meeting speakers

Below please meet the panel of accomplished executives and experts.

Speakers:

Louis Gudema. Founder and President, revenue + associates (http://www.revenueassociates.biz/)

Louis Gudema helps companies significantly increase their revenue through measurable improvements in sales and marketing through his firm, revenue + associates. Previously, he created award-winning internet marketing agency Magic Hour Communications, oversaw the development of its MagicWand Web CMS, and built Magic Hour into one of the top three or four companies in its national Web SaaS market. He mentors startups at MIT and has worked with companies from startups to the Fortune 10. His clients have included IBM, EMC, PTC, Cognos, Endeca, SpeechWorks, ViziApps, and Groton School.

Louis developed the Bullseye Marketing Framework. He has written on marketing for many leading business blogs including the Harvard Business Review, HubSpot, MarketingProfs, IDG Connect Marketer, TechTarget, and many others. He speaks frequently at regional and national conferences and has been interviewed on many national podcasts. He is LinkedIn member 58,795 (out of over 500 million), and also active on Facebook and Twitter.

Tara Greco. Marketing evangelist, angel investor.

Tara is a marketing evangelist and angel investor in start-ups including medtech, biotech, edtech, CPG, sustainability and women-led startups. She excels at leading organizations, building brands, mining research for insights, and developing new platforms as she has for CoSlide, Care Academy, JFK Library Foundation, RoboSail, VoltreePower, Playrific, Bare Tree Media, Turbine (Warner Bros.), TJX, Stride Rite, Atari, Crayola, Mattel, Tyco Toys, and K’NEX. Tara enjoys leading teams and fostering a spirit of excellence. Tara holds an MBA in Marketing from Temple University and a BS in Business from Skidmore College.

Kelley Lynn Kassa. B2B Digital marketing executive

Kelley Lynn Kassa is an accomplished marketing executive who has worked with blue chip technology companies, publicly traded mid-sized organizations, and innovative startups. She focuses on designing and implementing integrated digital campaigns that incorporate both outbound and inbound marketing tactics. Kelley has a passion for optimizing marketing automation platforms and email systems to create effective and engaging email marketing and nurture campaigns. She has extensive experience working with Marketo, Pardot, and HubSpot, along with prior experience with Eloqua and ExactTarget. Kelley combines email campaigns with blog content, keyword-optimized landing pages, engaging fulfillment pieces and targeted call-to-action campaigns for maximum results. Kelley has a B.S. in Mass Communications from Boston University.

Moderator:

Millie Kwan, President, The WSI Touch (https://thewsitouch.com)

Millie is Founder and President of The WSI Touch, a digital marketing agency that has been serving small to medium-sized businesses in Greater Boston since 2009. She has over 20 years’ experience in IT development, management, education and research. She received her Doctor of Business Administration degree from Boston University and M.S. in Computer Science from Washington University in St Louis. She has taught at Babson College, University of Hong Kong and Boston University and published research on knowledge management, process redesign and workflow management. In her early career, she specialized in library automation and has led the implementation of various library systems for the University of Rhode Island, the HELIN Library Consortium of Rhode Island, and Washington University in St Louis. Millie is also a Vice Chair of ENET.

Organizer:

Howard Sholkin, Principal, Sholkin Consulting

Howard has more than 40 years of journalism and marketing communication experience.  In 2014, he formed Sholkin Consulting to deliver strategy and tactical marketing services to influence an organization’s prospects, grow its business, and elevate a firm’s brand and its products and services. He joined International Data Group (IDG)—the world’s leading technology media, event, and research company -- as director of corporate communications in 2003 providing PR support for Founder and Chairman Pat McGovern and subsidiaries. Sholkin was later promoted to a director’s position for communication and marketing programs for the CEO of IDG Communications, the media and events subsidiary, and for the CEO of IDG Global Solutions.

FURTHER INFORMATION:

PUBLIC TRANSPORTATION:  Is accessible by public transportation, to the Kendall Square stop on the Red Line.

LOCATION:  Pivotal Labs, 255 Main St., 6th FL, Cambridge.  This building is in Kendall Square, just a couple doors down from the Cambridge Marriott heading toward Boston.

REFRESHMENTS: Pizza & soft drinks

COST AND RESERVATIONS: Free to ENET members and $10 for non-members. Members & non-members, pre-register for the meeting online, until midnight the day before the meeting. Go to – www.boston-enet.org or day of, you are welcome to register and pay at the door.

PARKING: The nearest parking garage is at One Broadway. The fee is $10 after 5pm, you need to be out by 10pm. Details at: https://www.parkme.com/lot/115647/one-broadway-garage-cambridge-ma