|
|
Please Click here or the link above
for the location and directions to the Meeting Site.
|
|
Using Marketing and Sales Strategies to Influence
Investors and Grow Your Business
|
|
| |
Back to Calendar |
Directions to the meeting |
Cost
and Times |
|
(This is an important
election night so vote early or get an absentee ballot, and
don�t miss this meeting!) |
 |
Meeting Overview:
Entrepreneurs and inventors frequently believe that a
product is going to sell itself. Investors, on the other
hand, have learned that all too often this is not true.
If you are going to start a successful venture that will
attract investors and generate revenues you will need a well
thought out marketing and sales strategy right from the
start. This includes identifying who is going to purchase
significant quantities of your product, how you will promote
your product to them, and how you will eventually close
sales.
A well thought out marketing and sales strategy also needs
to be articulated in a compelling way to potential
investors. After all, investors are not in the business of
selling gadgets - they are in the business of making money
by investing in the people who sell gadgets - with an
emphasis on SELL!
Our panel will share their collective perspectives on how to
build a successful marketing and sales strategy to secure
funding and grow a business. All of them have done it
before, some several times. Learn from their successes and
challenges so you will not make the same mistakes, and
prosper from their collective experiences.
|
|
|
| Panel:
|
 |
Stefan Pagacik
Managing Partner, Bay Angels, LLC and Founder,
YourEntreCoach.com |
|
|
Cheryle Cushion,
Director, Marketing Communications, EqualLogic, Inc. |
|
|
David Buck,
CEO, Zweave, Inc. and President and Founder, Venture
Services, Inc. |
| |
|
|
|
|
| Moderators: |
|
Lisa A. Maini,
President, myMarketingManager |
| |
|
Fausto Molinet,
President, Matrix Internationale |
|
|
Meeting Site and Cost:
5:15 PM Pre-meeting Dinner
Bertucci's Restaurant
475 Winter St.,(exit 27B off Route 128), Waltham, MA ("pay-as-you-go")
7:00 PM Meeting Presentation
Conference Center
Bay Colony Office Park
1100 Winter Street, Waltham, MA
There is a $20.00 fee, non ENET members.
No reservations are necessary for either the meeting or dinner
Click here for directions and a map to the dinner and meeting
|
|
Panel: |
Stefan Pagacik�s
career and entrepreneurial experience has
bridged several industries including media and
entertainment, software/IT and technology
consulting. In each of these industries, he has
worked with founders, CEOs and Presidents of small
to mid-sized companies to help them achieve critical
milestones for new product introductions, company
launches, marketing and business development,
strategic development, execution, and fundraising.
Mr. Pagacik co-founded Bay Angels, LLC, an angel
investment group that invests in early stage
technology companies on Cape Cod and Southeastern,
MA. He also started a privately held executive
coaching and consulting practice focused on small to
mid-sized companies in technology, retail and
manufacturing.
Mr. Pagacik has guest lectured on marketing and
technology at the Boston University School of
Management. He received a B.A. in English from
Harvard and completed an Executive Marketing
Management Program at the Amos Tuck School at
Dartmouth College.
www.yourentrecoach.com
|
|
Top of page |
David Buck is
the CEO of Zweave Inc. and President of Venture
Services, Inc. Mr. Buck joined Zweave as CEO in
2002, to lead the development of an advanced
technology solution for Collaborative Product
Lifecycle Management. As president and founder of
Venture Services, Mr. Buck leads an executive
management consulting organization that is focused
on delivering strategic business services to
technology-based growth companies.
Mr. Buck�s affiliations include: The Executive
Committee, the Young Entrepreneur's Organization,
and The Chief Executive Network. He is a graduate of
MIT�s �Birthing of Giants� program sponsored by Inc.
Magazine, Ewing Marion Kauffman Foundation, and the
Young Entrepreneurs Organization. Mr. Buck received
a B.S. in Management Information Systems from the
University Of Dayton School Of Business
Administration
www.zweave.com
|
|
Top of page |
Cheryle Cushion
is the Director of Marketing Communications for
EqualLogic, Inc., a maker of next-generation,
intelligent storage area networking systems. Ms.
Cushion has spent most of 15 years in marketing,
developing communications and public relations
programs. She has helped launch five startups �
Raptor Systems, Interliant, QuickBuy, Pelago
Networks, and EqualLogic � guiding each company�s
marketing communications program through multiple
rounds of funding and stages of growth, including
successful acquisitions for Raptor and Interliant.
Ms. Cushion will share her experience of the basic
do�s and don�ts of early-stage marketing and how to
manage a successful communications program that
evolves as your company grows.
Ms. Cushion received a bachelor�s degree in Business
Administration with a concentration in marketing and
psychology from the University of Massachusetts,
Lowell.
www.equallogic.com
|
|
Top of page |
| Moderators: |
Lisa Maini is
Founder and President of myMarketingManager, a full
service marketing outsourcing firm for start-ups and
small to mid-sized companies. Ms. Maini has over 19
years of marketing experience for financial
services, high tech and management consulting firms.
Prior to founding myMarketingManager, Ms. Maini was
a marketing manager with Boston Capital, Mellon Bank
and IDC. She
received a M.A. in marketing from the University of
Maryland, College Park, MD; and B.A. with Honors
from McGill University, Montreal, PQ
www.mymarketingmanager.com
Fausto Molinet is the President of Matrix
Internationale a market research and business
strategy consulting group with partners in Boston,
Chicago, Melbourn, and Metzingen, Germany. Matrix
Internationale assists companies to understand the
dynamics of their markets and helps them to form
strategies to address them. He has a MSEE from the
Air Force Institute of Technology, and has studied
at the Wharton School of Business. Fausto co-founded
the Boston Entrepreneurs� Network in 1991.
www.matrix-consult.com
|
| |
|
|
