LIFELINES TO NEW CUSTOMERS

- Marketing and Public Relations -

Scott Richardson, President and CEO, Longwood Software, a leading provider of marketing solutions (see TagTeam� products at http://www.tagteam.com)

He co-founded the company in 1997 to empower marketers in re-inventing and managing their operations in the era of electronic marketing. Previously, Scott was Director of Marketing at Paragon Imaging, an imaging application developer; and was Director of Product Marketing at Atria Software, one of the most successful companies ever in the software development tools market. Scott has architected marketing programs for software companies that produced category-leading brands and exceptional revenue growth, and has a particularly strong background in product marketing, marketing communications, and account management. Scott has an MBA with honors from the Darden School at the University of Virginia, and a BA with high honors in Economics from Colgate University.

Jim Malone, Editor, Mass High Tech - http://www.masshightech.com/

Jim is a veteran journalist with more than 20 years of experience in daily and weekly newspapers and trade publications. Malone has served as editor in chief for a division of Community Newspaper Co., and most recently worked with the national media relations department of a Boston public relations firm. He also worked for The Sun newspaper in Lowell, and newspapers in California, including the Pulitzer Prize- winning Sacramento Bee. A native of Nahant, Malone attended Berklee College of Music and the University of Massachusetts at Amherst before graduating with a degree in journalism from California Polytechnic State University in San Luis Obispo. Malone has three grown children and lives in Marblehead.
 

Paige Arnof-Fenn,  Founder and CEO, Mavens & Moguls - http://www.mavensandmoguls.com , a marketing strategy consulting firm.

She was formerly vice president of marketing at Zipcar heading all marketing and sales activity for the company. She was responsible for all branding, corporate communications and corporate partnerships for the business and was instrumental in the fundraising efforts for this early stage company. Previously, she was vice president of marketing at Inc.com and responsible for promoting the company to the business and media worlds, and also for driving E-commerce sales before the company was sold to a division of Bertelsmann. Prior to that she held the title of senior vice president of marketing and was a key member of the IPO team at Launch Media, an Internet start-up that went public in early 1999 and was later sold to Yahoo. She built the marketing organization from the ground up, overseeing all marketing, advertising, corporate communications, market research and promotion as well as their in-house ad agency/art department. Arnof-Fenn has also worked as a special assistant to the chief marketing officer of global marketing at the Coca-Cola Company and held the position of director of the 1996 Olympic Commemorative Coin Program at the Department of Treasury, U.S. Mint. Prior to running the Olympic joint venture, Arnof-Fenn worked in brand management at Procter & Gamble.

Arnof-Fenn is currently on the board of directors of Women Entrepreneurs in Science & Technology, HBS Women�s Association, Art BeCause (breast cancer research), and she is president of the Stanford Club of New England which serves over 3,500 alumni in a 5 state region. She is also on advisory boards for Ideasphere, The Commonwealth Institute, United Leaders, AME Arts and Families First. She holds an undergraduate degree in economics from Stanford University and an MBA from Harvard Business School.

Richard (Dick) Shock, Vice President, Shock PR, Inc. - http://www.shockpr.com

Dick brings over 25 years of experience in direct sales and marketing of technical products at Rockwell International. Dick�s background in introducing new products and concepts lends itself strongly to helping emerging companies gain acceptance for their start-up endeavors. He is a graduate of the University of Cincinnati with a Bachelor of Business Administration with a Management Major. Dick�s great understanding of visionary selling techniques brings leadership in strategic planning and realistic goal setting for young, start-up organizations. His communications skills with customers and their markets have taken him from Boston to all of the United States and to India, China, South America and Europe. He has served on various councils and professional organizations, and his colleges have recognized him as a true professional. Dick is currently serving on the Executive Board of the IEEE E-net organization.