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| Selling Your Way to
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If you are planning to start or grow a company today, you had
better be thinking about sales. With venture capital outlays down by 50% and
the IPO market essentially closed, just about the only way left to get money is
to sell something. Tonight, our speakers are going to help us learn how to do
just that.We are going to hear abut how to sell
from, Steve Borseti, President of Strategy Sales, Inc, an affiliate of the
Sandler Sales Institute. Dr. George Schussel of DCI, Inc. will talk about how
to get your message in front of large numbers of potential customers through
conferences and trade Shows. Rob Valleau, President Advanced Data Capture will
put it all together and describe how they use the sales process to grow their
company. You will come away with a thorough understanding of sales and where to
find out more information.
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| Panel: |
Steve Borseti is President of
Strategy Sales,
Inc.. Strategy Sales is an affiliate of the Sandler Sales Institute and
provides sales productivity and management training, as well as consulting for
companies and business development professionals committed to building revenues
and their professional expertise.
The Sandler method is predicated on
the use of a diagnostic process to quickly qualify prospects and build
profitable, long-term relationships. Strategy Sales helps clients by providing
them the orientation and tools necessary to assert a clearly defined sales
process. With these tools, their clients engage prospects in honest,
value-based relationship building as a means to consistently maximize sales
revenues.
When it comes to dynamic and effective training in selling
and sales management, few can match the professionalism and effectiveness of
Steve Borseti, president of Strategy Sales, Inc. Steve doesn't teach theory,
just proven techniques and methods. He earned his stripes early, leading a
30-person sales team at age 28 that produced record revenues. Four years later
he headed the national sales force of a prominent company, leading an effort
that topped $650 million in annual sales. |
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Dr. George Schussel is Founder,
Chairman and CEO of Digital
Consulting Institute (DCI). DCI has earned its reputation as a world leader
in high-technology education, trade shows, and management consulting. DCI is
focused on creating unbiased, comprehensive and cutting-edge computer software,
hardware, and communications education. The company conducts the highest
profile technology shows for users and professional developers of information
technology. As the largest American company of its kind, DCI has attracted more
than a million IT and business professionals in the last decade.
George Schussel is an expert on database, computing architectures, the Internet
and information management issues. His lectures have been held all over the
world. He has authored or co-authored several books and over 50 articles or
columns in leading industry journals. He has consulted for leading computer
industry companies including IBM, Computer Associates, DEC, Sybase, HP and
others.
In 1998, he was awarded the IEEE Computer Society's Computer
Entrepreneur Award "...in recognition of his entrepreneurial leadership in
professional development, education, and technology assessment."
Dr.
Schussel holds MS and Ph.D. degrees from Harvard University and a BS Degree
from the University of California. In 1999, Schussel and his DCI co-founder
wife, Sandi, established the George and Sandra Schussel Chair of Management
Science at MIT. |
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Rob Valleau is President of
Advanced Data Capture.
Rob founded Advanced Data Capture Corporation (ADC) in 1990. ADC is an
international distributor, OEM representative and multi-faceted engineering
company dedicated to servicing three core business segments.
ADC
provides hardware, software and service solutions from the top manufacturers in
the automatic identification and data collection industries. They have an
experienced engineering staff available to help those who require custom
applications or software integration services. Their OEM solutions range from
OEM Auto-ID products to custom products designed and built by ADC for our
clients. Skilled project, hardware, software and mechanical engineers provide
ADC's engineering services. Services range from custom applications and new
product design, to current product redesigns throughout a wide variety of
industries and markets. |
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| Moderator: |
Fausto Molinet is a
principal of Matrix
Internationale. |
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