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Tuesday, March 4, 2003

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Selling Your Way to Success
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If you are planning to start or grow a company today, you had better be thinking about sales. With venture capital outlays down by 50% and the IPO market essentially closed, just about the only way left to get money is to sell something. Tonight, our speakers are going to help us learn how to do just that.

We are going to hear abut how to sell from, Steve Borseti, President of Strategy Sales, Inc, an affiliate of the Sandler Sales Institute. Dr. George Schussel of DCI, Inc. will talk about how to get your message in front of large numbers of potential customers through conferences and trade Shows. Rob Valleau, President Advanced Data Capture will put it all together and describe how they use the sales process to grow their company. You will come away with a thorough understanding of sales and where to find out more information.

Panel: Steve Borseti,
President of Strategy Sales, Inc.
Dr. George Schussel,
DCI, Inc.
Rob Valleau,
President Advanced Data Capture
Moderator: Fausto Molinet,
Matrix Internationale
Panel:
Steve Borseti is President of Strategy Sales, Inc.. Strategy Sales is an affiliate of the Sandler Sales Institute and provides sales productivity and management training, as well as consulting for companies and business development professionals committed to building revenues and their professional expertise.

The Sandler method is predicated on the use of a diagnostic process to quickly qualify prospects and build profitable, long-term relationships. Strategy Sales helps clients by providing them the orientation and tools necessary to assert a clearly defined sales process. With these tools, their clients engage prospects in honest, value-based relationship building as a means to consistently maximize sales revenues.

When it comes to dynamic and effective training in selling and sales management, few can match the professionalism and effectiveness of Steve Borseti, president of Strategy Sales, Inc. Steve doesn't teach theory, just proven techniques and methods. He earned his stripes early, leading a 30-person sales team at age 28 that produced record revenues. Four years later he headed the national sales force of a prominent company, leading an effort that topped $650 million in annual sales.
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Dr. George Schussel is Founder, Chairman and CEO of Digital Consulting Institute (DCI). DCI has earned its reputation as a world leader in high-technology education, trade shows, and management consulting. DCI is focused on creating unbiased, comprehensive and cutting-edge computer software, hardware, and communications education. The company conducts the highest profile technology shows for users and professional developers of information technology. As the largest American company of its kind, DCI has attracted more than a million IT and business professionals in the last decade.

George Schussel is an expert on database, computing architectures, the Internet and information management issues. His lectures have been held all over the world. He has authored or co-authored several books and over 50 articles or columns in leading industry journals. He has consulted for leading computer industry companies including IBM, Computer Associates, DEC, Sybase, HP and others.

In 1998, he was awarded the IEEE Computer Society's Computer Entrepreneur Award "...in recognition of his entrepreneurial leadership in professional development, education, and technology assessment."

Dr. Schussel holds MS and Ph.D. degrees from Harvard University and a BS Degree from the University of California. In 1999, Schussel and his DCI co-founder wife, Sandi, established the George and Sandra Schussel Chair of Management Science at MIT.
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Rob Valleau is President of Advanced Data Capture. Rob founded Advanced Data Capture Corporation (ADC) in 1990. ADC is an international distributor, OEM representative and multi-faceted engineering company dedicated to servicing three core business segments.

ADC provides hardware, software and service solutions from the top manufacturers in the automatic identification and data collection industries. They have an experienced engineering staff available to help those who require custom applications or software integration services. Their OEM solutions range from OEM Auto-ID products to custom products designed and built by ADC for our clients. Skilled project, hardware, software and mechanical engineers provide ADC's engineering services. Services range from custom applications and new product design, to current product redesigns throughout a wide variety of industries and markets.
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Moderator:
Fausto Molinet is a principal of Matrix Internationale.

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