As you reach out to the market to develop new customers and retain existing customers, clear marketing strategies and sales plans are needed. Our panel of distinguished entrepreneurs and investors will target the entrepreneur on what it takes to start, grow, and get a company to thrive. They will discuss how they manage their own companies, and how to develop effective strategies for building your revenue stream in these extremely competitive times.

Gregg Bauer has over 25 years domestic and international experience in Sales, Marketing and Operations Management, in large public and start-up technology companies. His expertise is in building successful strategies to bring new technology products to emergent markets. Prior to joining Spinnaker, Gregg served as Sr. Vice President of Worldwide Sales at eMation, Inc., leading enterprise software company in the emerging pervasive computing market for remote diagnostics and services. While at eMation he, developed the sales strategy and built the sales and service operations in the US, Europe, Japan and the Middle East. Gregg was instrumental in leading the sale of eMation to Ravisent Technologies setting the stage to take the company public as Axeda Systems, Inc. (NASDAQ: XEDA).

Before joining eMation, Gregg was VP of Sales at Dataware Technologies (NASDAQ:DWTI), an enterprise software company in the Knowledge Management market, where he was responsible for leading the commercial turnaround. He also led the acquisition of Sovereign Hill software by Dataware. He joined Dataware from Active Control Experts, where he was VP of Sales and Marketing and took the company from zero revenue to $14M in two years. Gregg spent the first years of his career with Rockwell Automation, a $4.6B unit of Rockwell International, where he held a number of domestic and international roles in sales, marketing and operations including leading the Commercial Transition Team responsible for integrating the acquisitions that formed Rockwell Automation. Gregg graduated Summa Cum Laude with a B.S.E.E. degree from Ohio University and studied business at The Wharton School, University of Pennsylvania.

Michael Kuperstein, founder and CEO, Metaphor Solutions, Inc. After earning his PhD from MIT's Dept. of Brain and Cognitive Sciences in 1982, Michael Kuperstein has focused his career on creating Technology that mimics the brain's behaviors, and then creating companies to bring that technology into the world. In 1987 he invented the first "Neural Robot", which learned coordinated behavior from experience. In 1988 he founded a company to read handwriting that is now part of Captive Software Corp., the largest data capture company. In 1994, he invented the first commercial facial recognition software.

Michael is now working on his third and fourth commercial ventures. One is in the next generation of facial recognition and the other is Metaphor Solutions, which provides conversational computer speech applications that mimic natural dialogs that people have. He was voted as one of the top ten most influential leaders in e-commerce in 2001 by the Mass eComm Association. He attributes many of his 11 patents to ideas first formed during his MIT graduate school experience where he says he felt most free to explore wherever his curiosity led him. He loves to be immersed in nature, wondering how nature evolved such beauty.

Steve Scruton, Senior Vice President, ChoicePoint Precision Marketing (CPPM) Steve Scruton is Vice President of Sales & Marketing for ChoicePoint. Previously, he served as Senior Vice President of Sales & Marketing MITI Prospecting Solutions; a company that is focused on providing the best and most effective multi-channel prospecting and acquisition solutions in the industry. Steve was a Principal and Co-founder of MITI, a $30 million database-marketing leader. MITI, in Andover, Massachusetts, was as acquired by ChoicePoint in 2001. As Senior Vice President of ChoicePoint Precision Marketing (CPPM), he is responsible for $110 million in sales.

Scruton has worked in the data/database marketing industry for 11 years, concentrating on consumer data. He has over eight years of credit-based experience, beginning with Trans Union Corporation, where he served as National Director of Sales prior to joining and orchestrated an acquisition that required integrating 80 employees into the new division. In his role at MITI, and also at Trans Union, Scruton developed a strong background in credit card, retail banking, finance and insurance database marketing applications. He has developed large scale prospecting solutions for companies such as First Union, CENTREX, The Money Store, Wells Fargo and Nationwide Insurance. Before his tenure with Trans Union Corporation, he worked in the Financial Services Division of Equifax Information Services, Inc. Steve Scruton earned a BS degree from Northeastern University and an MBA from Columbia University.

Dick Shock, Vice President, Shock PR, Inc.
Start Up PR, a division of Shock PR, was established to provide products, services, training/mentoring, consulting and project work at reasonable cost to entrepreneurs and early-stage companies with very limited budgets. "Our goal is to help those starting up a PR program do so effectively and cost-efficiently." To support this goal, Shock PR has developed a suite of offerings that cover the entire price spectrum. They work closely with clients to determine the best and most economical way to meet their individual needs within their budget constraints.

Richard (Dick) Shock brings over 25 years of experience in direct sales and marketing of technical products. Dick's background in introducing new products and concepts lends itself strongly to helping emerging companies gain acceptance for their start up endeavors. He is a graduate of University of Cincinnati with Bachelors of Business Administration with a Management Major. Dick's great understanding of visionary selling techniques brings leadership in strategic planning and realistic goal setting for young, startup organizations. His communications skills with customers and their markets have taken him from Boston to all of the United States, and to India, China, South America and Europe. He has served on various councils and professional organizations and his colleges have recognized him as a true professional.

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