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| Successful Sales Strategies That
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When you have a thing to sell,
And go and whisper in a well,
You are much less apt to get the dollars,
Than one who climbs a tree
and hollers!"
Anon Sage advice from an unknown entrepreneur.
Far too many good products, with real markets, fail to take hold because the
processes for getting the customers to buy them are somehow deficient. And if
customers don't buy, well…!
These processes are not something to
be developed after the product is ready. They must be carefully thought out and
integrated into your business structure. Tonight we will hear from speakers
describing successful strategies for "climbing that tree" and letting everyone
know about it.
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Panel:
Alberto
Costales has over 20 years of business experience in the creation and
successful implementation of strategic alliances for the IT industry around the
world. He joined MatrixOne in November 2000 as the Vice President of Alliances.
He also was founder and president/CEO of GLOBALnet, Inc., assisting high-tech
companies to penetrate international markets. Previously he was director of
business development for Asia Pacific and the Americas for Digital
Equipment.
MatrixOne, Inc. is the leading provider of product
collaboration solutions. They provide a scalable, flexible infrastructure for
establishing online business-to-business collaboration across global value
chains of trusted partners, customers, suppliers, and employees.
www.matrixone.com |
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John Alexander
Maraganis is the founder and president of Omega. Previously he was a
principal in the DATA Group, and led the development and marketing for the
first service management software product. He has presented numerous seminars
on customer loyalty and retention and is a graduate of New Hampshire College
with a BS degree in Computer Science. He has served on the board of the
Association for Service Management International and the American Electronic
Association.
The Omega Management Group Corp has been the leader since
1984 in providing customer satisfaction and retention programs by successfully
partnering with their clients to achieve the goal of "World Class Customer
Organization".
www.omegascoreboard.com |
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Wes Moore,
President, Chairman and CEO is a serial entrepreneur. He was Vice President and
one of the three original incorporators of the Rockingham Economic Development
Corporation, a private, non-profit group. He also co-founded Moore Staffing
Services, Inc., and was founder of Material Handling Installations, Inc., a
five million-dollar plus company. He has a BS in Business from the University
Of Massachusetts at Boston.
Moore Digital Services was founded to
exploit the opportunity in DVDs. Through an aggressive marketing and sales
program they have captured the major portion of the event DVD market and are
now moving rapidly into the corporate marketplace.
www.mooredigitalservices.com [email protected] |
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| Moderator: |
Fausto
Molinet is president of Matrix Internationale, a consulting group that
specializes in marketing and business strategy for all levels of businesses.
www.matrix-consult.com[email protected] |
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