Raising Money from CrowdFunding
Online registration for this meeting is now closed, however, we welcome registrants at the door. Please be prepared to make payment with cash or check as we cannot accept credit cards at this time.
The first approach to crowdfinding is donation or “rewards based”. It utilizes recently developed websites – online platforms including Kickstarter, Indiegogo and RocketHub, where artists and entrepreneurs mount campaigns to seek online donations or presale products, generally offering rewards for donations but no debt or equity. These kinds of fundraising campaigns were discussed in depth at the April 17, 2013 ENET meeting including two speakers who had mounted successful kickstarter campaigns. Their slides are available in the ENET meeting archives at http://www.boston-enet.org/meetings/meeting-archives
Our May 6th ENET meeting will focus on the second approach - “securities or equity based” crowdfunding, authorized in the U.S. by the JOBS Act of April 2012. The law would allow entrepreneurs to raise up to $1 million from small investors through registered broker dealers or newly authorized "investor portals". The contributors would receive either equity or debt securities for their investments, with the money refundable if fundraising target is not met. However, for implementation of this second approach, the SEC has to first issue regulations to implement the law to make it completely effective. To date, Title II of the JOBS Act is effective. Title II allows for much broader general solicitaions and the registration of funding portals, with funding at this stage only by accredited investors. When implemented, Title III of the JOBS Act would allow investment in start up companies by the general public within certain annual limitations based on the non-accredited investor’s income. There is expectation that SEC may issue final regulations which would implement Title III as early as this summer 2014.
We feature two speakers who are top authorities in this field. One speaker, Mike Norman, who lobbied hard for the JOBS Act, was present at its signing, and is Co-founder and President of WeFunder, a leading securities based investor portal. HIs company has made 13 investments since the law went into effect. Mike will lead discussion on the different investment portals and the state of SEC progress on Title III implementation. Our second speaker, Christopher Mirabile, who is co-Managing Director of Launchpad Venture Group, the largest angel group in New England and top-three ranked group in the U.S., has spoken frequently on crowdfunding’s strengths and pitfalls for early stage entrepreneurs. He will offer his own comments on funding portals and provide tips for entrepreneurs considering crowdfunding. ENET’s Chairman and startup attorney Robert Adelson will moderate the presentations.
Our Product /Service
FitShares offers a mobile web-based platform to health clubs and other fitness organizations to provide powerful tools for workout management, fitness analytics, and automated social media messaging. FitShares provides these clubs within a powerful platform to support new member recruitment, upselling of services, and member retention.
Our Market
The $75 billion health club industry is experiencing rapid and dramatic change as there is a strong trend away from independent equipment-based workouts. Instead, people are opting for instructor-led group fitness workouts in the form of group exercise classes, boot camps, and functional training sessions. Along with this group fitness trend, the emergence of Crossfit and like-minded group training organizations have made extensive use of social media a critical element in club marketing. Social media has, in fact, become the de facto platform for fitness communications.
While the vast majority of fitness technologies continue to market directly to end-users, we see a significant opportunity in this trend toward ‘social fitness’ by offering a fitness management and social media messaging platform to fitness organizations in search of a competitive advantage in the face of this shifting landscape.
Our Needs
We are currently in private beta with a number of clubs and are seeking to expand our management team in preparation for go-to-market in the next few months.
FitShares
119 Drum Hill Road, #251
Chelmsford, MA 01824
Pre-meeting Self-pay Dinner:
5:15 PM
Bertucci's Restaurant
475 Winter St., Waltham, MA (exit 27B off Route 128)
This is a "pay-as-you-go" dinner
Meeting & Presentation
7:00 - 10:00PM
MEETING LOCATION
Constant Contact, 3rd Floor, The Great Room
1601 Trapelo Rd., Waltham, MA
(From the north: Exit 28 off Route 128 / I95 onto Trapelo Rd. Take first right into driveway)
(From the south: Exit 28B off Route 128/I95 onto Trapelo Rd. Cross over highway, take first right after interchange)
Once in the complex, head back toward the highway, turn left, and park in front of the building. Entrance is below the large clock that faces the highway.
Detailed directions








