The last decade has seen a flurry of activity in the US hearing healthcare marketplace. A result of this activity is a pending new category of over-the-counter hearing healthcare products exempt from state dispensing laws. The future marketplace for OTC hearing healthcare products will be unlike those of traditional consumer products or clinical care, and both existing marketing may need to evolve to accommodate it. There is much excitement and uncertainty. We asked Kevin Franck, a veteran of both medical and consumer product companies to share his insights and to convene a panel who will share theirs.
IEEE Consumer Electronics Society Event - co-sponsored by ENET and MDG (Medical Development Group)
6:30 – Pizza & soda
7:00 – Brief presentations by panel
8:00 – Panel discussion
9:00 – Close
Admission: Free, registration required
Registration: Required by email to: BosCESoc@gmail.com. Give name(s), affiliation, phone number and whether parking is needed.
Free parking validation at Starr Center for a limited number of attendees, first come first serve. A confirmation email will be sent upon receipt of registration.
Host and Moderator:
Kevin Franck: Director of Audiology, Mass Eye and Ear / Harvard Medical School
Jahn Eichfeld: Engineering leader, Bose Hear
Christine Jones: US Vice President of Audiology, Phonak
Andrea Kaneb: Hearing Assistive Technology Innovator
Henrik Matties: Co-Founder & Managing Director, Mimi Hearing Technologies
Sunil Puria: Director of OtoBiomechanics, Mass. Eye and Ear
Darleen Wilson: User Experience Researcher and Designer