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Where To Get The Money For Your Startup
by Les Brown,
Brown & Burstein, Management Advisors

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"I want to start a company, but I don't have the money."

I have heard this hundreds of times. Whether you are starting a company or have a going business, there is always the need for more money to fund growth, and it almost always takes longer to get than you expect.

In this article I will discuss some of the sources you may be able to draw upon to get money (capital). Capital needs depend upon the stage of development of your company, its sales, number of employees, R&D needs, manufacturing costs, marketing and sales efforts, and myriad other factors. Changes in Venture Capital availability, driven by the 2000 collapse of the stock market, have made finding capital more difficult but not impossible. Funding goes to companies with a strong team, large potential market, and paying customers

A detailed business plan can help you determine how much capital your company will need, and when, over the next few years. Plan ahead - find the capital before you need it.

Remember to leverage OPM (Other People's Money) whenever you can. Following are some sources of capital:

Sources of Capital $ $ $ $ $ $ $ $
Savings Varies
Friends & Family $10K - $250K
Credit Cards $10K +
Bank Loans Varies
Home Equity Loans $100K +
Government Funding Varies
Government SBIR, STTR, Fast Track $850K, $600K, $M+
Private Investors (Angels) $25K - $2M+
Venture Capital $5M+
Royalty Capital $50K - $500K
Purchase Orders Varies
Strategic Alliances Varies
Suppliers Varies
IPOs $10M+

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  • Savings are an obvious starting point for seed capital.
  • Friends & Family can often provide seed capital -- but you could lose your friends and alienate your family.
  • Credit Cards have helped to start many companies, but watch your cash flow and interest rates carefully.
  • Banks rarely give unsecured loans for starting a company, but may provide a secured credit line for working capital.
  • Home Equity Loans & Cash-Out Refinancing can provide significant capital, but leveraging your home may cause you to act too conservatively. Entrepreneurship is about taking measured risks.
  • Government Funding An alphabet soup of federal and state agencies provide information, capital, or guarantee bank loans (SBA (http://www.sba.gov) 617-56loans; SBIC (http://www.sba.5-5590, MIFA, MTDC (http://www.mtdc.com) 617-723-4920, MBDC, MCRC, MOBD 617-727-3206).
  • Government SBIR (Small Business Innovation Research), STTR (cooperatively with universities and research labs), and Fast Track programs can provide up to $850K, $600K, and multimillion-dollar matching funds respectively (for DOD http://www.acq.osd.mil/sadbu/sbir) or CDC, NIH, FDA, etc. (Search on SBIR) The contracts are competitive, there are many limitations, and you have to figure out how to survive the hiatus between phases, but it is a good way to have someone else fund your R&D without losing equity.
  • Private Investors (often called Angels) are a good source of seed funding, but can be hard to find. Individuals collaborate to invest larger amounts (Walnut Ventures, Common Angels). Get introductions from accountants, bankers, attorneys and other service providers. Private investors may also provide industry expertise and management guidance. The MIT Technology Capital Network has a low-cost computer matching service for entrepreneurs and private investors.
  • Venture Capital has been unfairly criticized, usually by those who have had problems meeting goals and deadlines, but rarely by successful entrepreneurs who received VC $. Get introductions to VCs from accountants, bankers, attorneys and other service providers. Cold calls and unsolicited business plans rarely yield investments. Do not fight over equity - you can own 100% of a company with no value, or 10% of a $100M+ company in the future. You do the math.
  • Royalty Capital provides money to take a near-completed product or service to market. Payback is based on royalties from the revenue stream, total payback is capped, and no equity is involved (Royalty Capital Fund 781-861-8490).
  • Purchase orders are ideal; try to get ~1/3 down, regular progress payments, and the balance at delivery.
  • Strategic Alliances are a great way to get support. Your SA partner can contribute money, be a customer, provide marketing expertise and channels of distribution, provide introductions, credit lines, and many other benefits. The SA partner does not even have to be in the same field - a complementary need can provide a powerful incentive for them to work with you. It is important to have a Champion within the company and good relationships with other senior executives in case your Champion leaves or gets promoted.
  • Suppliers can benefit from your new product sales in the future, and may provide trade credit, as well as free samples, design, testing, product support, and introductions.
  • IPOs (Initial Public Offerings) can provide millions of dollars in capital, but are generally for emerging companies with a proven ROI. In this risk-averse climate, IPO activity is sparse for technology, but active for biotech companies.
Les Brownis a private investor and President of Brown & Burstein, management advisors to VCs, Boards of Directors, CEOs, and senior executives. Les is also a mentor, and full-time and interim CEO for technology-based startups and turnarounds. He is co- founder of the IEEE Boston Entrepreneurs' Network (http://www.boston-enet.org).

Tel: 781-861-1283 Fax: 781-863-1161
E-mail:
[email protected]
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All material copyright ©2003 by the author and may not be used for reproduction without permission of the author.

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