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"I want to start a company, but I don't have the money."
I have heard this hundreds of times. Whether you are
starting a company or have a going business, there is always the need for more
money to fund growth, and it almost always takes longer to get than you
expect. In this article I will discuss some of the sources you
may be able to draw upon to get money (capital). Capital needs depend upon the
stage of development of your company, its sales, number of employees, R&D
needs, manufacturing costs, marketing and sales efforts, and myriad other
factors. Changes in Venture Capital availability, driven by the 2000 collapse
of the stock market, have made finding capital more difficult but not
impossible. Funding goes to companies with a strong team, large potential
market, and paying customers A detailed business plan can help
you determine how much capital your company will need, and when, over the next
few years. Plan ahead - find the capital before you need it. Remember to leverage OPM (Other People's Money) whenever you can.
Following are some sources of capital:
| Sources of Capital |
$ $ $ $ $ $ $ $ |
| Savings |
Varies |
| Friends & Family |
$10K - $250K |
| Credit Cards |
$10K + |
| Bank Loans |
Varies |
| Home Equity Loans |
$100K + |
| Government Funding |
Varies |
| Government SBIR, STTR, Fast Track |
$850K, $600K, $M+ |
| Private Investors (Angels) |
$25K - $2M+ |
| Venture Capital |
$5M+ |
| Royalty Capital |
$50K - $500K |
| Purchase Orders |
Varies |
| Strategic Alliances |
Varies |
| Suppliers |
Varies |
| IPOs |
$10M+ |
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- Savings are an obvious starting point for seed capital.
- Friends & Family can often provide seed
capital -- but you could lose your friends and alienate your family.
- Credit Cards have helped to start many
companies, but watch your cash flow and interest rates carefully.
- Banks rarely give unsecured loans for
starting a company, but may provide a secured credit line for working
capital.
- Home Equity Loans & Cash-Out Refinancing
can provide significant capital, but leveraging your home may cause you to
act too conservatively. Entrepreneurship is about taking measured
risks.
- Government Funding An alphabet soup of
federal and state agencies provide information, capital, or guarantee bank
loans (SBA
(http://www.sba.gov) 617-56loans;
SBIC
(http://www.sba.5-5590, MIFA,
MTDC
(http://www.mtdc.com) 617-723-4920, MBDC, MCRC, MOBD 617-727-3206).
- Government SBIR (Small Business Innovation
Research), STTR (cooperatively with universities and research labs), and
Fast Track programs can provide up to $850K, $600K, and
multimillion-dollar matching funds respectively (for DOD
http://www.acq.osd.mil/sadbu/sbir) or CDC, NIH, FDA, etc. (Search on SBIR) The
contracts are competitive, there are many limitations, and you have to figure
out how to survive the hiatus between phases, but it is a good way to have
someone else fund your R&D without losing equity.
- Private Investors (often called Angels) are
a good source of seed funding, but can be hard to find. Individuals collaborate
to invest larger amounts (Walnut Ventures, Common Angels). Get introductions
from accountants, bankers, attorneys and other service providers. Private
investors may also provide industry expertise and management guidance. The MIT
Technology Capital Network has a low-cost computer matching service for
entrepreneurs and private investors.
- Venture Capital has been unfairly
criticized, usually by those who have had problems meeting goals and deadlines,
but rarely by successful entrepreneurs who received VC $. Get introductions to
VCs from accountants, bankers, attorneys and other service providers. Cold
calls and unsolicited business plans rarely yield investments. Do not fight
over equity - you can own 100% of a company with no value, or 10% of a $100M+
company in the future. You do the math.
- Royalty Capital provides money to take a
near-completed product or service to market. Payback is based on royalties from
the revenue stream, total payback is capped, and no equity is involved (Royalty
Capital Fund 781-861-8490).
- Purchase orders are ideal; try to get ~1/3
down, regular progress payments, and the balance at delivery.
- Strategic Alliances are a great way to get
support. Your SA partner can contribute money, be a customer, provide marketing
expertise and channels of distribution, provide introductions, credit lines,
and many other benefits. The SA partner does not even have to be in the same
field - a complementary need can provide a powerful incentive for them to work
with you. It is important to have a Champion within the company and good
relationships with other senior executives in case your Champion leaves or gets
promoted.
- Suppliers can benefit from your new product
sales in the future, and may provide trade credit, as well as free samples,
design, testing, product support, and introductions.
- IPOs (Initial Public Offerings) can provide
millions of dollars in capital, but are generally for emerging companies with a
proven ROI. In this risk-averse climate, IPO activity is sparse for technology,
but active for biotech companies.
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Les Brownis a private investor and President of Brown
& Burstein, management advisors to VCs, Boards of Directors, CEOs, and
senior executives. Les is also a mentor, and full-time and interim CEO for
technology-based startups and turnarounds. He is co- founder of the IEEE
Boston
Entrepreneurs' Network (http://www.boston-enet.org). Tel:
781-861-1283
Fax: 781-863-1161 E-mail: [email protected] |
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