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Making Marketing Part of your Whole Operation

Tuesday, March 5, 2013 -- in Waltham MA, 7:00 pm to 10 pm

You don't need to go back to school for an MBA to become an everyday marketer. Gain basic insights into affordable, simple ways to win visibility and get customers. Our panel of CEOs and marketing mavens will share techniques from social media, guerilla marketing, and PR that will help you put your best face forward to customers, win the attention of key industry influencers, and be seen in the right places by the right prospects. All without spending your seed money! Join us for this fun, informative evening.

Online registration for this meeting is now closed, however, we welcome your registration at the door.


Catharine Arnston, Founder and CEO, Bits of Health, Inc.,

Catharine is the founder and CEO of Bits of Health, a Boston nutricuticals company that sells algae in small tablet form that can be swallowed or chewed.  Their four brands of algae are sold as high performance, high protein, immune-building snack food.  Algae has been sold globally for fifty years, including in Asia, where it a multibillion dollar market. Bits of Health is the first company to brand and sell algae to mainstream consumers and athletes in the USA and they have used a unique strategy to do so.  Their growing success and momentum is being compared to that of Red Bull who, ten years ago introduced energy drinks and built it into a $10 billion category.  Bits of Health is similarly first to market in the USA with a product that has a proven track record in Asia and they similarly plan to build a billion dollar market. Bits of  Health is now four years old. It is Catharine’s third internet startup.

Catharine holds an MBA from The Ivey School of Business at the University of Western Ontario, a BA in urban planning from Queen’s University, an Arts Management Certificate from the Banff School of Fine Arts, is a Board Certified Health Counselor from The Institute of Integrative Nutrition and the State University of New York (SUNY), and is a REIKI Master. For 25 years she has been a senior marketing executive, a magazine publisher, an international attaché for the Canadian and British governments, and now loves introducing algae to everyone she meets. She eats at least 100 algae tabs a day and is living proof that algae will “rock your world”.

Nancy Domenichelli, President and CEO, Modern Day Scribe,

Nancy is President and CEO of Modern Day Scribe, LLC -- the premier transcription service for researchers since 1994. Modern Day Scribe produces transcripts from digitally-recorded interviews, focus groups, advisory boards, and other meetings.  The company comprises a US-based, virtual workforce of over 50 language specialists in four time zones. It has brought together the talents of nurses, teachers, secretaries, business management personnel, and computer hardware and software specialists to create a combined editing, data entry, and transcription service that is unparalleled in the transcription industry.

Nancy currently serves on the Board of the New England Marketing Research Association as Secretary, and is an active member of the Women’s Business Enterprise and American Marketing Association. Nancy attributes over 60% of new business to her activity with Linked In.

Ameeta Soni, SVP and Chief Marketing Officer at VFA, Inc.,

As Chief Marketing Officer, Ameeta led strategic planning as well as corporate, industry and product marketing at VFA, a late stage VC -backed company providing software and services for facilities capital planning. She has more than 20 years of marketing and business development experience, and has been instrumental in the success of many new technology ventures. She founded Aanza AutoID Group, an RFID services firm; Aanza, a provider of product lifecycle management software and services, and Altek Consulting, a management consulting firm. She also served as VP of Product Marketing and VP of Marketing at ChannelWave Software, a VC-backed provider of partner relationship management software. She has held senior marketing positions at Computer Identics, The BOC Group, Genus and Varian Associates.

Ameeta is a member of the Edison Ventures Director Network and served on the board of directors of Edison portfolio company, PlumChoice, Inc. She chaired the MIT Enterprise Forum of Cambridge and is currently the chair of its Launch Smart committee. Ameeta is a mentor at the UMass Mentors and Ventures program and was a charter member of TiE-Boston. She earned her MBA from the University of Chicago, MS from the University of Massachusetts at Amherst and BS (Honors) from St. Stephen’s College, University of Delhi, India.
Ameeta can be reached at or 781.334.2832.


Christina Inge, Senior Director of Marketing- EZuce, Inc. (, and
VP/Director of Social Media at American Marketing Association-Boston Chapter

Christina is a digital and content professional focused on helping companies get more customers via their web presence. She creates marketing strategy, including complete rebranding and overhaul of marketing processes, infrastructure, and content channels.   She has a strong return on investment  track record. Her experience includes building strategic marketing programs, leading and mentoring teams, and building consensus. She is a widely quoted international speaker on web analytics, social media, nonprofit development and search marketing.

Her awards include the Social Media Society Media Star Award and the FutureM Future of Marketing Awards for 2011.


eMinutes from March 2013

NiteLite Sports

Our Product /Service
NiteLite Sports has invented and sold more than $60million of 40 different sports-relatedproducts, including $50+ millionof a single product.  Nitelite continues to innovate in sports products, and is seeking to develop a cutting edge immersive reality sports product line known as U-Play-It Reality Sports that will make the traditional TV-based sports video & computer games obsolete.
Our Market
Our target markets are sports fans in the $1.2 billion sports memorabilia market, and consumers of sports toys, the #1-selling category of the $3.5 billion toy market.
Our Needs
We are looking for $1.5 million investment to expand our product line bydeveloping and marketing the next generation of NiteLite sports products. The goal is to create a $50 million acquisition target within 3 years.
Feedback WeSeek (from the panelists of the day)
We would like suggestions for the most appropriate funding channel for expanding our product line.  We would like to learn how to take advantage of the internet to move our products beyond traditional marketing channels.
Contact Information
Founder, Inventor & CEO
Please contact Corky Newcomb at 603-520-5178, or email him at
Address: 18 Union Street, Wolfeboro, N.H. 03894

Our Product /Service
SmartPwrNet is an innovative and affordable solution to monitor electric and thermal energy use for residential and commercial buildings. SmartPwrNet offers an easy-to-use data collector, a BTU sensor, a wireless thermostat and SmartPwrAdaptor to monitor thermal and electric energy. With the SmartPwrAnalytics software user interface, you can access energy utilization reports that will guide you to save cost on energy bills and reduce carbon emissions. The  SmartPwrAnalytics interface allows you to control SmartPwrAdaptors from Smart Phones or PCs. SmartPwrAnalytics is capable of predicting performance degradation of appliances, monitor furnace efficiency, detect building inefficiencies, and monitor electric consumption to alert users to be proactive, saving money in commercial and residential buildings.
Our Market
Target Market: Residential and Commercial buildings
Energy consumption awareness is growing fast along with growing energy costs. Our Initial target market is the USA with 119 million total homes and 7 million commercial buildings. We are targeting apartments with 5 or more units, so our Served Addressable Market (SAM) for homes is 20 million and for commercial buildings is 7 million.
Our Needs
We are looking for angel investment to develop and build SmartPwr products.
Feedback We Seek (from the panelists of the day)
Feedback could be in terms of:
   - Fundraising (Very important)
   - Business model
Contact Information
Vijay Soni: Expertise in Industrial, wired and wireless communication. Participated as a leader in key ODVA and FF working groups & committees.
Ganesh Nakhawa: Expertise in telecommunications, software, strategy & marketing. MS in Telecommunication from Boston University and an MBA from Babson College.
Please contact Ganesh Nakhawa at 978-399-0139, or email him at
Our regular, first-Tuesday-of-the-month events are free to members and $20. to non-members. Venues and pricing for special events, such as the July Boston Harbor Cruise, are posted separately
Time and Location(s): 


5:15 PM Pre-meeting Self-pay Dinner
 Bertucci's Restaurant
 475 Winter St., (exit 27B off Route 128), Waltham, MA ("pay-as-you-go")

7:00 - 10:00PM Meeting Presentation 
Note: Meeting at the Foley Hoag Emerging Enterprise Center, 1000 Winter Street, Suite 4000 (north entrance), Waltham, MA Directions to the EEC at Foley Hoag

New entry policy:  The doors to the north entrance of 1000 Winter Street are locked at 7:00 pm. For admittance after 7:00, please use your cell phone to call the number that will be posted at the door. Thank you.


No reservations are needed for the dinner. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.