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Marketing To Make Them Love Your Brand

  • 17 Mar 2015
  • 6:00 PM - 9:00 PM
  • Microsoft Technology Center, One Cambridge Center, in Kendall Square, Cambridge, MA

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We all know those iconic brands: Nike, PayPal, and Twitter, or startups rapidly achieving iconic status. How do you get there? How do you create a passionate fan base, not just steady customers? It's all about marketing to make them love your brand. Join startup founders who are building brands that are about the total user experience, and learn how it's this total experience--not a big advertising budget--that truly drives traction. 

 This session will cover:

 1. How to build in great user experience from the prototype stage on,

2. How to have killer customer service that delivers loyal customers,

3. Why today's brand advocate marketing puts startups at an advantage, and what you can do to leverage it.

 

We'll learn from the experiences of startup founders from B2B, consumer brands, and more, how to make people crazy about your brand.

Panel:

Glenn Gaudet, President & Founder at GaggleAMP, https://gaggleamp.com

 

Glenn Gaudet is the President and Founder of GaggleAMP. Gaudet brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from start-up to $1 billion in sales. Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia, an integrated media company that specialized in the voice and video industries. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products.

 

Christopher P. Willis, CMO Perfecto Mobile, http://www.perfectomobile.com

 

Chris brings over 18 years of experience growing companies in the technology sector, with a focus on developing high-performance business-to-business marketing teams designed to generate demand, drive awareness, and propagate companies' brand across the globe. As a mobile industry pioneer, Chris helped set the direction for marketing of mobile applications and mobile application development platforms over a decade ago. Since then he has remained at the forefront of the industry, propelling companies to leadership positions in a rapidly evolving segment. Leveraging a measured combination of demand generation, marketing communications, media management, online, social media, and multi-media outreach, Chris builds and manages teams 100% focused on expanding awareness of the company while exponentially enhancing the volume and quality of sales leads. 

Prior to joining Perfecto Mobile, Willis held management roles in the areas of marketing, creative, technical, and business development at companies including Verivo Software, Pyxis Mobile, KPMG-CT (a division of KPMG Management Services in the Netherlands), ModelGolf, and Cambridge Technology Group. Willis is an outspoken thought leader, and is active within a wide range of industry groups dedicated to the growth and health of enterprise mobility as well as the verticals he serves. He holds a BA from Gettysburg College.

Jeff Cutler, Freelance Journalist, Social Media Trainer and Content Specialist

 

Jeff Cutler speaks regularly on content marketing, the use of social tools for journalists and businesses, and the best ways to brand your product, service or self. While he curates and writes for more than a dozen blogs, Jeff has written for NPR, The NY Post, Technology Review, Mobile Magazine, Gatehouse Media and more.

Jeff has spoken at BlogWorld Expo, SXSW, various PodCamps, dozens of journalism conferences and content events. Jeff also keynoted the Cable Communicators of America annual conference and regularly appears on radio and television programs to provide insight into social media tools.

 The most comprehensive way to see Jeff's world is by going to http://jeffcutler.com

Miles Masci

 

Working with cocoa farmers in Ecuador during his time in the Peace Corps, Miles developed a deep appreciation for cocoa production and the chocolate process. His connection to producers and searching for ways to solve their business problems led him to Babson College once he returned to the US. In 2011 he joined Nicolas Warren on his mission for creating Perfect Fuel. Perfect Fuel makes pure, convenient dark chocolate Energy Bites for the active lifestyle. (http://perfectfuelchocolate.com/)

 

 Moderator:

 

Christina J. Inge, is the founder of ThoughtLight and is the CEO of Sleek Marketing University, www.sleekmarketingu.com. Twitter: @christinainge, LinkedIn: http://www.linkedin.com/in/christinainge

 

Christina is a marketing consultant with over 20 years experience in content creation, web technologies, and project management. She is adept at finding creative ways to maximize the small marketing budgets of startups and nonprofits by using web-based, cost-effective methods. Her areas of expertise include the design of social media marketing campaigns that boost brand recognition and affiliation. Through best practices SEO, she teaches methods that enhance click-through experiences, improve conversion rates and increase organic search rankings. She helps companies with product go-to-market plans, email marketing strategy and implementation, online lead conversion and lead generation analysis and optimization, and product positioning.

 Through Sleek Marketing University she teaches the latest digital marketing techniques to help startups, small businesses, and nonprofits reach new audiences cost-effectively. Subjects addressed include SEO, Google Analytics, social media, marketing automation and many others.